Branding / 2019
Depot Kwan is a restaurant that was founded in 2015. This restaurant serves Chinese dishes; kwetiau and curly noodles. Depot Kwan's marketing target is a small family with a total of 3-4 people and come from middle to upper class family. For a price range is around 30-40 thousand rupiah per dish. The advantages of this place are the large portions of food and the friendly service that makes consumers feel comfortable.
Depot Kwan logo has a circle base shape that is scratched with a brush and made to resemble a sauce. There are elements of noodles, spoons and chopsticks that describe the main food served; noodles or kweatiau. In addition, the spoon and sauce contained in the logo signifies the mark of Depot Kwan, the kwetiau soup menu. The Chinese impression given the logotype indicates that Depot Kwan serves Chinese food.
The colors chosen are red, yellow, and black. Red was chosen because it is the color that represents China. In addition, the color red means strength, energy, passion and enthusiasm, which are expected so that Depot Kwan can continue to stand up and attract the attention of the public. In psychology, yellow is a symbol of cheerfulness and happiness. This color indicates that the target market is family. Meanwhile, black was chosen to give a confident and neutral impression.
